Price a dealer would pay

mxer201 · 05-16-2009, 09:04 PM

Does anyone here know about how much less, percentage or dollars, a new car dealer pays for tires? For example BFG T/A 31x10.5 by 15.

bradrhale · 05-17-2009, 06:57 AM

dealer costs is one of the wonders of the world. what they pay for items is and will always be a mystery.

stumpuller454 · 05-17-2009, 07:11 AM

way back when i recall markup on itres was like 30-40% but that got you them monted installed and valve stem, tires make companies big money....

gmctrucks · 05-17-2009, 10:07 AM

My son worked at a dealership and he told me that they got tires like at 50% off or more.

75K30 · 05-17-2009, 11:12 AM

A new car dealership is not in the tire market, so they do not actually get this type of tire at a discount. Manufacturers have a package deal that will provide special pricing to the auto maker, but this is based upon a huge volume number.
This is why you see certain tires on brand new vehicles.
You will not find too many brand new vehicles with BFG T/a's. You may find some trail T/A's, but not M/T's nor A/t's. These tires, shall I say are considered specialty tires, and are not quiet enough on the road to be considered OEM type tires.
I buy tires at a volume cost, I even get some for free. I was one of the first to recieve some pit bull rockers, and had the first set of 52" boggers.
The tire market is so competitive that there is really not much mark up in them.
This is why you dont see total blow out prices that are far lower than anyone else.
If a dealership can make a 50% margin on tires, they would not be in the car business, they would be in the tire business.
Mark up on tires is not as much as one would thing. Some high volume places only make single, and I mean low single digit margins.
There is no reason for a new car dealership to recieve any type os discount.

batty1214 · 05-17-2009, 01:10 PM

they won't give you what you paid for them, that much I can tell you....

64shortbed · 05-17-2009, 09:09 PM

i worked at a tire shop before i moved the scott city. we had a 20-30% markup on all the tires. if they were in stock it made a differance if you bought 2 or 4. if we had to make a special order for them it depended on if we were competing with some one else. but for the most part we made 30% on the tires.

now as emploees if we bought from the shop it was 10% over cost. but we could also buy them off the truck at cost. but you had to pay right then and not go on an acount.

05-16-2009, 09:04 PM	#1
mxer201 Full Member Join Date: Feb 2007 Posts: 42	Price a dealer would pay Does anyone here know about how much less, percentage or dollars, a new car dealer pays for tires? For example BFG T/A 31x10.5 by 15.

05-17-2009, 07:11 AM	#3
stumpuller454 Senior Member Join Date: Dec 2007 Location: Grande Prairie, AB Posts: 2,043	way back when i recall markup on itres was like 30-40% but that got you them monted installed and valve stem, tires make companies big money.... __________________ SUPERCHARGED 454 K2500 GMC! 450hp and 600ft/lbs http://www.youtube.com/watch?v=WJ27RJHfJKE "sailing with Captain Morgan often!"

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05-17-2009, 06:57 AM	#2
bradrhale Senior Moderator Join Date: Apr 2006 Location: Texas Posts: 8,025	dealer costs is one of the wonders of the world. what they pay for items is and will always be a mystery.

05-17-2009, 10:07 AM	#4
gmctrucks Senior Member Join Date: Nov 2006 Location: Houston,Texas Posts: 4,033	My son worked at a dealership and he told me that they got tires like at 50% off or more.

05-17-2009, 11:12 AM	#5
75K30 Senior Member Join Date: Jul 2006 Posts: 2,992	A new car dealership is not in the tire market, so they do not actually get this type of tire at a discount. Manufacturers have a package deal that will provide special pricing to the auto maker, but this is based upon a huge volume number. This is why you see certain tires on brand new vehicles. You will not find too many brand new vehicles with BFG T/a's. You may find some trail T/A's, but not M/T's nor A/t's. These tires, shall I say are considered specialty tires, and are not quiet enough on the road to be considered OEM type tires. I buy tires at a volume cost, I even get some for free. I was one of the first to recieve some pit bull rockers, and had the first set of 52" boggers. The tire market is so competitive that there is really not much mark up in them. This is why you dont see total blow out prices that are far lower than anyone else. If a dealership can make a 50% margin on tires, they would not be in the car business, they would be in the tire business. Mark up on tires is not as much as one would thing. Some high volume places only make single, and I mean low single digit margins. There is no reason for a new car dealership to recieve any type os discount.

05-17-2009, 01:10 PM	#6
batty1214 Senior Member Join Date: Nov 2008 Location: Vernal Utah Posts: 1,135	they won't give you what you paid for them, that much I can tell you....

05-17-2009, 09:09 PM	#7
64shortbed Senior Member Join Date: May 2009 Location: scott city ks. Posts: 158	i worked at a tire shop before i moved the scott city. we had a 20-30% markup on all the tires. if they were in stock it made a differance if you bought 2 or 4. if we had to make a special order for them it depended on if we were competing with some one else. but for the most part we made 30% on the tires. now as emploees if we bought from the shop it was 10% over cost. but we could also buy them off the truck at cost. but you had to pay right then and not go on an acount.