Carlson creates integrated campaign for Hyundai 4x4 range (Revolution)

trucknews · 08-31-2005, 01:30 AM

LONDON - Carlson Marketing Group has created a direct campaign for Hyundai's entire 4x4 range with a teaser mailing, mini movie ad and microsite. The mailing features a toy soldier encased in a plastic bubble with the strapline "We make 'em tough so you can treat 'em rough".

http://us.rd.yahoo.com/dailynews/rss...&newsID=492694

08-31-2005, 01:30 AM	#1
trucknews Senior Member Join Date: Jul 2004 Posts: 100	Carlson creates integrated campaign for Hyundai 4x4 range (Revolution) LONDON - Carlson Marketing Group has created a direct campaign for Hyundai's entire 4x4 range with a teaser mailing, mini movie ad and microsite. The mailing features a toy soldier encased in a plastic bubble with the strapline "We make 'em tough so you can treat 'em rough". http://us.rd.yahoo.com/dailynews/rss...&newsID=492694

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